Update on the FTC’s Green Guide

Wednesday Nov. 7, 2012
1:00 - 2:00 p.m.
Purchase this webinar

Cost: FREE for Members, $49 for Non-Members

Can you prove all of your product's environmental claims?

On October 1, 2012, the Federal Trade Commission released the final revisions to its Guides for the Use of Environmental Marketing Claims, known as the Green Guides. They are the FTC's guidance on how to avoid making deceptive advertising claims related to the environmental attributes of a product or service.

This webinar, featuring an expert on product regulations and green marketing claims, will cover:

• The new FTC guidance
• Differences between the final version and the 2010 proposal and prior versions
• Following the definition of phrases such as "'non-toxic' and 'recyclable'"
• Terms you should avoid
• New sections to the guide that address carbon offsets, certifications and seals, non-toxic, made with renewable energy and renewable materials claims.
• How your company can use the Green Guides in practice.

Who should attend:

• EHS, Sustainability professionals who compile environmental metrics
• PR, marketing and CSR personnel who create and disseminate product messaging
• Anyone looking to minimize risk from the FTC and public mistrust

Get ready to learn and bring your questions for our expert speaker:

• Mark Duvall, Principal; Beveridge & Diamond

Speaker biography:

Mark Duvall

Mark Duvall has over two decades of experience working in-house at large chemical companies. His focus at Beveridge & Diamond, P.C. has been on product regulation at the federal, state, and international levels across a wide range of programs, and occupational safety and health. He co-chairs the Firm's Chemicals, Products, and Nanotechnology practice group. He has counseled clients on the regulation of consumer products by the Consumer Product Safety Commission and the Federal Trade Commission. He has reviewed hundreds of green marketing claims and counseled on federal, state, and international regulation of such claims. He has worked on green chemistry issues at the federal and state levels, as well as a variety of voluntary programs that affect products. He has helped clients with the Emergency Planning and Community Right-to-Know Act, the Controlled Substances Act, the Chemical Weapons Convention, and other chemicals-related requirements.

Green Tie Blog Post
Nov. 26, 2011

"Green Product Claims Should be Specific, according to FTC’s updated Green Guides", an interview with Mark Duvall